Before enticing users to every website, there are only eight seconds to entice with a reliable landing page. And if you fail to draw their attention, then there is something wrong with your website, and conversions will never happen. Without significant conversion rates, all traffic to your website is less understandable. If you want your website to be a startling ROI, then it is important that you start focusing on conversion rate optimization.
In this post, we will go through some important website design practices that will help you boost your website’s conversion rate. If you are interested in more product sales or business leads, then start paying attention now.
- Put CTA inside a container:-
CTA are one of the most important aspects of the conversion process. This is why you have to separate your most important page elements such as lead-generation form and call-to-action button in the container. In the images below, the other has a good highlighter around the CTA button, which makes it stand up. There are several elements on the page, such as images, titles, and text. However, most are only supporting elements that push visitors to your conversion goal. If your users are expecting action on a particular page (in the case of seconds), then it is a great hindrance to conversions.
- Set up, analysis, test, successful:-
First of all, make sure that you have every tool possible in your arsenal. Learn how to get your website analyzed and set goals. Track user interaction on your website with heat maps and conversion funlels. Next, it’s time to analyze. Depending on your analytics and site interaction data, generate insights and hypotheses why in some areas the conversion may be lower than you. Frame these techniques through the lens of the techniques you have learned today. Finally, test your insights and proceed with the options that prove to be more effective. Result?
A better user experience, high conversion rate, and a more successful business.
- Include directional signs to indicate CTA:-
If you drive on the road often, you have seen and experienced directional signs in action. When it comes to website conversion rates, directional signals have the same value. Top UX designers have recommended highly recommended conversion goals with direction signs for improving conversions.
Directional signs are basically elements on a web page that give the element ‘points’ where the users should focus themselves. In the above example, as you look at the page, your focus is centered on the form. This makes you more likely to fill out the form and search for hotels.
- Use white space:-
Human eye is naturally drawn to things standing outside the crowd. For example, a tall boy among small people. Similarly, when it comes to CTA, users will pay attention when they are standing. To make it clear, let’s look at the image given below:
The above screenshot has two buttons, and clearly, the button that has enough white space around it is more likely to get the attention of the user. When you place some space around an object, then it is in contrast to the area around it. This is the reason that there is a difference between an object for better visibility.
- Use Inspiring Images to Emotions:-
This is one of the most widely used design strategies. It is a universal truth that consumers make many decisions based on emotions. If you are able to feel them right about your decision, then they are more likely to do things in your favor. When it comes to choosing images on your website, the same rule applies.
You might have noticed that many websites display images of people to portray some kind of emotions. A positive feeling brings positiveness, so if you want to rely on your consumers, then you will have a smiling face on the banner image. Take an example of the banner image used by Taskbit. Being operated by the service, it uses ’emotion’ images on their website. In the above image, the website helps the trust between the consumer and service professional between the happy happy emotional connect website, thus, its conversion rate increases.
- Shout your website, “I am different”:-
There has been a lot of discussion on the specificity of the website design. This is more relevant in the ecommerce area where forums are to stand out from competition. This technology has also set up easy-to-use tools for site builders interested in making fun designs.
However, most of the website design perspectives are not designed for out-of-box. Creating a unique design will not just sell your product or service, but it will definitely leave a lasting impression and the visitors for the first time will remain for those valuable few seconds.
- Testimonials and Reviews:-
Testimonials on your website and on third party platforms help to make great improvements in conversion rate. Having testimonials and reviews can help people to at least consider doing business with you. By saying this, it is equally important to keep a testimonial in the right places.
It comes to using testimonials for a better conversion rate when Spenglaster has done a wonderful job. Along with testimonials and reviews, users have added latest customer interactions to entice themselves to use the service.
- Avoid self-moving design elements:-
What is an Auto Image Slider, an auto-play video, and a flashing popup? They are all bothered and obstructed user experiences. They get the attention of visitors with the element of surprise, but the conversion point is rarely benefited. When it comes to conversion, you want to focus visitors on only one thing, and it will not be with a self-moving image slider.