Organic marketing methods are a big help to small business, but if you want to take your lead generation, awareness, traffic, and conversions to the next level, paid advertising is a powerhouse for your brand.
With a targeted ad strategy, paid methods can help you target audiences by demographic, geographic, or behavioral data, rank better in search engine results, and display alongside your top competitors. Paid ads are excellent for promoting time-sensitive offers, but they also offer instant feedback on your ROI and help you weather the changes in algorithms that impact your organic efforts.
Paid ads can be a boon for your business, but they’re also intimidating. If you’re not careful, you can waste a lot of your marketing budget on poor targeting, lackluster ad copy, or the wrong audience. It takes time to get it right.
That’s where we can help. Instead of learning the ropes of paid ads yourself, work with a team that’s already learned all there is to know about paid advertising through experience. With our full-service team, we can brainstorm and develop the best possible strategy and options for your paid ads to ensure you get positive ROI for your ad spend.
Our PPC services drive results and revenue. Check out our different strategies:
Our Paid Ads Management Process
Wondering how we can use paid ads to drive conversions for your brand? Here’s a look into our process:
Discovery
It all starts with discovery to understand your brand, your competitors, your audience, and your goals for your campaign. We include reliable reporting and analysis in every step of the campaign development to assess performance, determine KPIs, and set goals to track progress. Our plan changes as needed to keep your specific goals in mind.
Strategy
With a clear idea of your campaign goals, we’ll build a comprehensive paid ad strategy designed to meet or exceed them. We take every aspect of your brand, audience, and competitors into account to develop realistic, measurable, and time-bound goals and deliverables.
Landing Page and Campaign Setup
We’ll set up and develop your campaigns tailored to the strategy, including messaging and images that perfectly reflect your brand image. We also implement landing page recommendations to ensure that your customers move smoothly through the process once they click on your ads, maximizing the likelihood of conversions. Throughout this process, we’ll consult with you to ensure we’re aligning with your concepts, goals, and vision. We’re not satisfied unless you’re satisfied.
Optimization
It’s not enough to launch your campaigns. We monitor, track, and optimize every aspect of the campaigns to keep them performing as well as possible, We consider keywords, landing pages, imagery, copy, and more to see what drives engagement and results – and what doesn’t. Each campaign will be adjusted based on the performance to maximize your ad spend and boost your ROI.
Why AstoundEdge?
AstoundEdge has an in-house team of marketing experts in all aspects of paid advertising – from search to Google Ads to social media – to give you a targeted campaign that works for your brand and industry. We’re continuously refining our campaigns and messaging to provide relevant, valuable ads to responsive audiences – and we don’t stop until we get it right.
As a results-driven agency, we don’t take a broad approach to get your ads in front of just anyone. We make sure that every cent you spend drives your business forward, and we’ll optimize again and again to exceed our goals and scale your campaigns.
With AstoundEdge, you can count on:
A full-service team of experts in every type of paid advertising
Experience and expertise creating paid ads that deliver results
A transparent process that tells you exactly how your ad money is being spent
Advanced analytics tools to track and optimize campaigns
Fully customized campaigns that consider market trends, seasons, goals, and more
