Before you redesign your Shopify store

A store redesign should solve a specific buying problem. Before choosing a theme, identify where visitors struggle: finding a product, understanding fit, trusting the business or completing checkout. A fresh appearance alone will not tell you whether the project worked.

Start with a baseline

Record your current conversion rate, product-page visits, add-to-cart activity and completed orders. Separate mobile from desktop and organic traffic from paid campaigns. Note seasonal promotions so a temporary sales spike does not become a misleading comparison.

Walk through the buying journey

Test the store as a first-time customer. Can someone understand the product, choose the right variation and find shipping and return information without contacting support? For specialist products, sizing guidance and clear photography may matter more than another promotional banner.

• Keep collection navigation understandable on a small screen.
• Put product specifications, sizing and delivery information near the purchase decision.
• Check variant selection, unavailable products, discount codes and order confirmations.
• Make customer support easy to find before and after a purchase.

Protect existing search traffic

Inventory pages receiving organic visits and links before changing URLs. Preserve useful product and collection content. Where a URL must change, map it to the closest relevant replacement rather than sending everything to the homepage. Check titles, canonical URLs and internal links after launch.

Launch with a test plan

Run a test order, confirm payment and shipping settings, and check analytics events for duplication. Compare results over a meaningful period, allowing for traffic mix and promotions. Our work for Bohn Body Armor combines custom Shopify design with search, advertising, email and customer support: the website needs to work as part of that wider customer journey.