Measurement plan
Define useful conversions, data sources, access requirements, and reporting questions.
Growth Reporting & Analytics
Make your next decision easier to explain.
Bring the important parts of website, campaign, and lead data into a reporting view your team can use to set priorities.
A scope built around you
The work behind the outcome.
We agree the deliverables, responsibilities, and review stages before work begins.
Tracking & dashboards
Scope analytics and tag implementation, then organize the agreed measures into a readable view.
Interpretation & action
Explain changes, limitations, and follow-up questions so reports lead to decisions.
Our approach
Leverage AI With Human Expertise
Technology supports the work. Experienced people own the decisions.
More room to explore.
AI can help summarize trends and flag unusual changes for investigation.
A team that checks the details.
Analysts validate tracking, question incomplete data, and connect the findings to your business context.
A closer look
Explore our work.
Website portfolio
Kimi Weintraub
Explore this website design and the wider AstoundEdge website portfolio.
View the work ↗Before we begin
Questions worth asking.
Clear answers to help you plan your next step.
Ask us about your project ↗Can you use our existing GA4 and tag setup?
Yes. We review the current configuration before adding or changing events, tags, and dashboards.
Can reporting include offline sales?
It may be possible if the CRM and sales process capture the necessary information. We assess identifiers, permissions, and data quality first.
Will every sale be attributed to a channel?
No. Consent, device changes, offline interactions, and platform limitations create gaps. Reports should make those limits clear.
How often will reports be updated?
Refresh frequency and review cadence depend on the available data connections and your decision-making needs. Both are defined in scope.
Do dashboards replace a strategy review?
No. A dashboard makes information accessible; interpretation and prioritization still require human judgment.
Leverage AI With Human Expertise
Let’s find the right next step.
Tell us what your business needs to achieve. We’ll help you define a practical scope and the right team to deliver it.