Audience & channel strategy
Choose the relevant platforms, content themes, and role social should play in the customer journey.
Build a consistent presence through social media strategy, Instagram content and account management. We connect your brand voice, audience conversations and agreed campaigns with your wider marketing goals.
We agree the deliverables, responsibilities, and review stages before work begins.
Choose the relevant platforms, content themes, and role social should play in the customer journey.
Develop captions, visuals, and a publishing calendar that reflect your business expertise.
Use audience response and agreed business signals to refine the next content cycle.
Technology supports the work. Experienced people own the decisions.
AI helps organize themes and explore caption variations.
Our team sets the voice, verifies claims, approves creative, and reviews sensitive or context-dependent responses.

Explore creative work from the AstoundEdge Behance portfolio.
View the work ↗Clear answers to help you plan your next step.
Ask us about your project ↗No. We recommend a focused set of channels based on your audience, content resources, and objectives.
The approval process is agreed at onboarding. Content ownership, review deadlines, and publication permissions are documented.
Creative production can be included in the scope. The number, format, and production requirements of assets are agreed in advance.
Paid campaigns require a defined media budget and management scope. They can be coordinated with the organic content plan.
We review relevant engagement and audience signals alongside traffic, enquiries, or other business outcomes agreed for the program.
Tell us what your business needs to achieve. We’ll help you define a practical scope and the right team to deliver it.