Growth strategy and research
We assess the client’s business, audience, competitors, and customer journey, then create a practical growth roadmap. This covers channel selection, campaign priorities, offers, experiments, and regular strategy reviews.
Expert Digital Growth Engine · By AstoundEdgeThe EDGE Plan.
The EDGE Plan.
Your growth. Your way.
One team for your brand’s digital growth. Choose the services your business needs—from websites and search to social, advertising, apps, and creatives. We shape the work around your goals and define your monthly price together.
Your services, your choiceEverything your brand needs.
Everything your brand needs.
Only the services you choose.
All 22 service areas below are available through The EDGE Plan. Pick a focused starting point or combine services into a wider growth programme. Your agreed scope determines what is delivered and your monthly fee.
Shape your strategy & brand
Brand strategy and identity
We help define how the brand looks, sounds, and communicates its value. Services include positioning, messaging, visual identity, brand guidelines, design templates, presentations, and consistency across digital channels.
Content strategy and editorial delivery
We plan and produce service pages, product copy, articles, guides, editorial articles, thought leadership, and genuine case studies. We also refresh existing content and arrange editorial quality review.
Build & manage your digital presence
Website design and development
We plan, write, design, and develop responsive websites, including WordPress and other agreed CMS platforms. We connect forms and booking systems, manage migrations, test journeys, and train client editors.
Website management and improvement
We maintain existing websites through content updates, software updates, backups, performance improvements, accessibility work, and form checks. We coordinate hosting, domains, certificates, monitoring, and agreed technical support.
Ecommerce and marketplaces
We support Shopify, WooCommerce, product catalogues, merchandising, checkout, product feeds, marketplace listings, and store reporting. The client receives an agreed store setup or improvement plan, organized products, useful product pages, and tested purchase journeys.
Mobile apps portals and digital products
We plan, design, develop, and maintain agreed mobile apps, portals, and digital products. Scope includes requirements, prototypes, integrations, testing, app-store submission support, and usage analytics through a defined project plan.
Technical operations and data stewardship
We organize the accounts and technical services supporting the client’s website and agreed digital products. This includes access responsibilities, domain and email infrastructure, staging, releases, backups, and routine technical upkeep.
Get discovered & earn trust
Search engine optimization
We improve technical website health, search intent alignment, page content, internal links, and discoverability. SEO includes audits, keyword research, metadata, structured data, indexation work, and performance monitoring.
Answer engine optimization
We make the client’s expertise easier to understand through clear answers, FAQs, comparisons, definitions, and supporting evidence. We research customer questions and review the accuracy and freshness of answer-focused content.
Generative engine optimization
We strengthen the brand’s factual consistency and source content for AI-assisted discovery. Work includes discoverability checks, expert content, sampled AI mention and citation monitoring, and referral analysis without promising AI placement.
Google Business Profile and local presence
We manage accurate business details, categories, services, hours, photos, and updates on Google Business Profile, formerly Google My Business. We support local listings, review journeys, service-area content, and profile performance reviews.
Reputation and digital authority
We help clients collect authentic testimonials, respond to reviews, monitor brand mentions, and handle reputation issues. Digital PR, professional profiles, relevant outreach, and accurate owned content support credibility.
Reach, engage & convert
Social media management
We plan, create, schedule, and manage content for the agreed social platforms. The service includes profile improvements, captions, community responses, message triage, social listening, enquiry notifications to the client, and reporting within agreed coverage hours.
Digital campaign creatives
We create digital artwork for social channels, advertising, landing pages, and online campaigns. The work includes social graphics, carousels, advertising variants, infographics, and product mockups, designed to communicate clearly across devices and placements.
Video audio and interactive content
We develop scripts, storyboards, video edits, captions, explainers, audio content, and podcast assets. Interactive tools can include quizzes and calculators; filming and specialist production are scoped when needed.
Paid acquisition
We plan and manage relevant paid channels, including Google, Microsoft, Meta, LinkedIn, YouTube, shopping, and remarketing. Delivery covers creative, targeting, testing, spend pacing, and lead quality; advertising budgets are separate.
Conversion rate optimization
We improve the steps between a visit and an enquiry, booking, or purchase. Funnel reviews, usability checks, landing pages, forms, checkout improvements, and carefully evaluated tests help reduce friction.
Analytics and measurement
We establish measurement plans, configure analytics and tags, test events, and build dashboards. Reporting connects channel activity to qualified enquiries and business outcomes, using clear definitions and reconciled data.
Ongoing email customer management
Using authorized mailbox access, we set up, test, and maintain brand-approved email autoresponders. Your own team answers every enquiry requiring a specific brand response.
Create for business & print
Corporate creatives
PowerPoint presentations and templates, pitch and sales decks, company profiles, datasheets, sell sheets, proposals, reports, white papers, training materials, charts, and infographics.
Print creatives
Leaflets, brochures, catalogues, stationery, banners, signage, kiosk and exhibition artwork, packaging, labels, merchandise artwork, and car or vehicle wraps—designed to your supplied dimensions and production specifications.
A clear path from ambition to action01 / Choose 02 / Agree 03 / Grow
Your plan starts with your priorities.
Tell us what you need.
Share your goals, existing website, channels, and creative requirements. Choose your services, or let us help identify the right starting point.
Get your monthly quote.
We define deliverables, project complexity, timelines, and your engagement term. Your monthly price reflects that agreed service mix and scope.
One coordinated delivery team.
Your named lead coordinates specialists, approvals, and progress reviews. AI assists the work; people guide the strategy, check quality, and remain accountable.
Already have a website? We can assess, manage, and improve it. Need a new website, store, or app? We agree the build requirements and milestones as part of your proposal.
Choose your delivery horizon3 months 6 months 12 months
One flexible plan. Three ways to begin.
Each engagement is tailored to your selected services. The term sets the delivery horizon; your proposal confirms the deliverables and monthly price.
Foundation
Establish your baseline, address priority gaps, deliver the agreed starting work, and review early progress.
Momentum
Build the foundations, develop your selected channels, test creative and website improvements, and refine the plan using evidence.
Partnership
Coordinate a longer growth programme with ongoing delivery, regular reviews, and improvements across your agreed services.
Advertising spend, hosting, domains, paid software, specialist production, and physical print costs are itemized separately where needed. Larger builds receive defined milestones and an agreed estimate.
Before we beginYour plan.
Your plan.
Clearly explained.
Know what you are choosing, how it is priced, and how we will work together.
Does the plan include all 22 services?
All 22 service areas are available to choose from. You select what you need, and we confirm your service mix, deliverables, timelines, and monthly fee before starting.
How is my monthly price decided?
Pricing depends on the selected services, volume of deliverables, project complexity, and agreed support and delivery requirements. We discuss these with you and provide a tailored proposal.
Can I change my service mix later?
Yes. We review your priorities together and explain any effect on deliverables, dates, or monthly fees. Changes are agreed before the revised work begins.
What do you need for corporate and print creatives?
Provide your approved copy and data, brand assets, dimensions, required file formats, and printer or fabricator specifications. Vehicle wraps need the correct vehicle model/year template or installer-confirmed measurements. Printing, fabrication, and installation are separate unless expressly quoted.
Who replies to my customers’ emails?
We use authorized access to set up and maintain your approved email autoresponder. Your own team monitors the inbox and answers any enquiry requiring a specific brand answer, decision, quotation, or commitment.
How will we review progress?
We agree the measures relevant to your goals and review completed work alongside dated analytics and platform reports. Your named lead discusses findings and next steps with you. Rankings, leads, sales, and AI recommendations cannot be guaranteed.
Let’s put your priorities into motion
What does your brand need next?
Tell us the services you have in mind. We’ll bring them into one practical plan with a tailored monthly quote.